ABOVE BEYOND — American Airlines

ABOVE BEYOND is an consumer experience and an exhibition for American Airlines in London. At it’s core is a large scale immersive installation designed to challenge consumer perceptions of high-end air travel. Jotta Studio,  designed and produced the biggest consumer event of the American Airlines brand outside the US. To simulate a flight experience within the Crypt of the Holy Trinity Church in London, Jotta designed an innovative system of eight large-scale kinetic panels programmed to respond to virtual intelligent lighting and sound design.

Key roles as part of the team at Jotta Studio:Concept Ideation / Art Direction / Graphic Design / Exhibition Design / Production Management / Production 

Client: American Airlines
Agency: McCann / Momentum UK
Film credits: DDAANN Studio / Jotta Studio / Rosie Reed Gold

Brand ambassadors led visitors through set design, and small interactive exhibits. The exhibits helped visitors to engage with brand product benefits and introduced a narrative into the event journey, before entering into the hero experience.

Netta Peltola — Design & Art Direction