Creating an immersive brand experience, Above and Beyond used eight large scale kinetic panels, lighting and sound design to bring to life the wonder of flight within the imposing architecture of Sir John Soane’s Church in Marylebone, London. Lighting the church crypt up in a cacophony of American Airlines colours, the panels were used to take guests on a virtual flight from take-off to landing within the space.
As part of the team at Jotta Studio, I helped to develop concepts, design and manage a teams.
Role—Design, Project Management
Client—American Airlines, Momentum Worldwide (McCann)
Team—Ben Evans James (Project Lead) Sebastian Kite (Lead Design),
Will Laslett (Technical Design), Matthias Kispert (Composition)
Additional team: Romain Meunier, Stephanie Williams, Hortense Duthilleux, NOOT
Image and film Credits—Jotta Studio, Rosie Reed Gold